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Work

Samsung Australia
What's in the Box?

If you don't care about tech, you don't care about a phone launch.
How do we engage and excite a bunch of people who just want to keep scrolling?

We took the global campaign line 'Unbox your Phone' and literally asked people to unbox everything but the phone we were set to sell.

Watch the live replay complete 50 minutes of liveness with realtime comments: here

Agency: R/GA
Roles: Social Direction, Talent, Concept

 

Simon Johnson
#hiremesimon

Millennials cop a lot of slack for living on their phones, but that's exactly what we wanted for Simon Johnson's recruitment campaign. The CV is dead, long live Instagram.

Agency: Pollen
Roles: Social Direction, Campaign Management, Social Content
Awards: Honoree, The WebbyS 2017

 

Sydney Opera House
#comeonin

How do we get the millions of people taking selfies in the forecourt to comeonin?

Agency: DDB Sydney
Roles: Creative Direction, Campaign Management, Social Content
Awards: Global Winner, Facebook Awards 2017
Best in Social Media, B&T Awards 2017
Gold in Mobile, Cannes 2016
More

 

McDonald's
Legendswear

Our Aussie Olympics fans are world class supporters. So, we created a uniform for them with all proceeds going to Ronald McDonald house. 

Agency: DDB Sydney
Roles: Creative Direction

 

Volkswagen
Brand Love

Who better to talk about Brand Love than those who live and breathe VW? Taking the Brand Love campaign thought, and driving it socially with real life ambassadors.  

Agency: DDB Sydney
Roles: Concept Development, Content Direction

 

Volkswagen
The Naked Ute

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Rolling out The Naked Ute across social, ensure the tone and activity wouldn't be traced to its owner until the big reveal.

Agency: DDB Sydney
Roles: Campaign Roll Out, Channel Strategy

 

General Pants
Start Something Fresh

Positioning the freshest denim looks.

Agency: DDB Sydney
Roles: Creative Direction, Partnership Concept 

 

Streets
Goodbye Serious

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Probably the first and last time a client will buy a 'stick-pic' joke, but it cemented Bill as a hero on the likes of Mashable, Pedestrian and more.

Agency: DDB Sydney
Roles: Reactive Content Development

 

Volkswagen
The Tough Sell

Setting out to sell the innovative new Golf somewhere its features might not be so impressive.

Agency: DDB Sydney
Role: Creative Direction

 

Tourism New Zealand x Redbull
5X1

We challenged a RedBull athlete to 5 adrenalin experiences in one hour. Then we turned it into a product for everyone. 

Agency: Whybin/TBWA
Role: Creative Direction

 

NRMA
Crashed Car Showroom

A car showroom that only sold one thing. Safety.

Agency: Whybin/TBWA
Role: Creative Direction

 

Tourism New Zealand
NZDronie

Taking the ordinary selfie taking behaviour and transforming our travellers snaps into short videos that showcase the magnificence of New Zealand.

Agency: Whybin/TBWA
Role: Creative Direction

 

M.J. Bale
Grazed on Greatness

Grazed on Greatness is an ingenious project to infuse a suit with 150 years of Australian Cricketing history for the official suit of the Australian Cricket Team. 

Agency: Whybin/TBWA
Role: Creative Direction and Conception